According to the latest edition of the Power On newsletter of Bloomberg, journalist Mark Gülman, Apple is planning to introduce advertising in its autonomous navigation platform, Apple Map Applications, developed for iPhone, iPad, Mac and Apple Watch.
Mark Goulman mentioned in his report that the advertising function for Apple Maps would be the first to access the iOS system, but could also be extended to iPadOS, macOS and watchOS applications in the future. Advertisements are reported to be in the form of search advertisements, which means that when users try to search for the location, destination, etc. in their application, they will see the content added by apples. According to the 9to5Mac website, Mark Gülman placed particular emphasis on the “good development” of the iOS advertising service inside the apple since its launch, which explains the extension of the service to the apple map. By the time of the release, it had not been confirmed with which companies had cooperated on the new project to advertise the map, but the vendor might be able to obtain a more prominent presentation on the platform for its products or services at a higher cost.
As early as 2022, there were rumours that Apple was planning to expand the advertising of iOS platforms by promoting the content of service or business recommendations in various applications. The information disclosed at that time indicated that the advertisements would appear in apple in-house applications for iPhone and iPad and would initially be piloted from AppStore, news and equity applications. Last year, at the time of the Apple release iOS 18, users were given the ability to remove the Safari browser’s web page ads by “disturbing control”. This function removes advertising from a particular page or tab that may obscure the line of view and allows users to focus directly on the content itself.
Despite the advertising function in the iOS and iPadOS Safari applications, apples retain advertising in their other built-in applications as part of a continuous business expansion strategy.
