Hand-walking players have long been surprised by the ads that are embedded in the game, and future hosts and PC players may need to face the same problems. The video game analyst Matthew Bauer, in his ” State of the video game industry report ” , predicts that, regardless of whether the player is happy or not, the suspension and loading of advertisements for home users is imminent.
In an interview with ” Game Business ” , Matthew Bauer noted that advertisements were already available in mobile phone applications and in fluent media services such as Hulu, Peacock and Netflix. “More importantly, economic reality,” Bauer says. “If we think that eight major markets (the United States, the United Kingdom, Germany, Japan, the Republic of Korea, Canada, Italy, and France) that account for 60% of the world’s PC and host sales, player spending is not increasing, but costs are rising. We don’t want to see layoffs, we don’t want to see fewer games, we don’t want the quality of games to fall, and we don’t want to see price increases. But development funds have to come in from some source.” He added that EA had formed a team to start advertising in the game, which might be particularly profitable in sports. In 2020, EA Reports UFC 4 tried to do the same, but it was reconsidered because of the strong opposition of the player to the placement of advertisements in the game.
The ad for the U.F.C. 4 The Black Motion.
However, this does not necessarily mean that players will accept these changes in silence. Streaming services charge additional fees to subscribers who wish to skip advertising. Will video game distributors offer similar options? If the analyst’s predictions come true, the player may get answers sooner than expected.
